SWOT matrix
TOWS scenarios
Priorities
Action plan
What do we investigate?6 areas
- Analysis goals and scope agreement
- Internal resource and process review
- Evidence-based strengths and weaknesses assessment
- External opportunity and threat analysis
- Strategic options through TOWS
- Tasks, owners and priorities plan
When do you need it, and what will you get?
For strategy updates, marketing direction or business assessment.
SWOT and TOWS matrices, priority tasks and an action plan for the agreed period.
More about this research
Connect internal strengths and weaknesses with external opportunities and threats. Turn SWOT into priorities and an action plan.
Method, sources and research scope are agreed after the brief.
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