Product audit
Value proposition
USP hypotheses
Testing plan
What do we investigate?6 areas
- Portfolio and value proposition review
- Customer needs and use cases
- Feature and benefit comparison with competitors
- Available sales data and unit economics analysis
- Packaging, offer and USP hypotheses
- Improvement and testing priorities
When do you need it, and what will you get?
For product launches, low-conversion analysis or portfolio optimisation.
Product audit, value proposition, growth hypotheses and testing plan.
More about this research
Assess your portfolio through customer needs, value proposition and business results. Make the offer clear and relevant to the market.
Method, sources and research scope are agreed after the brief.
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